Now normally I am not taken in by advertising hype and just to be contrary I make a point of not buying things that are advertised heavily. But sometimes it just sounds too good to be true and I’ve got to check it out. That’s what the ITEC Bra sounded like to me. So I went in to La Senza and tried it on. I wasn’t meaning to purchase anything, I was just trying it on so I could give an opinion. But the ITEC bra has to be one of the most comfortable bra’s I have ever purchased.  It’s advertised as the no seam, no stretch  invisible bra. Mostly I agree but I do have a minor 2 disputes with those claims:
1)  No Seam:  yes the bra has no seams, but ring where the the straps in the front connect to the bra are slightly noticeable under some shirts
2)  No Stretch:  I have experienced a minor about of stretching. I used to clip the back in the middle, now I clip it using the smallest option. But I have never known a material that doesn’t have some sort of give to it.

Like I said minor disputes and the bra is so comfortable that nothing that makes me regret buying an ITEC bra.  It is the most comfortable bra in my drawer.  Although I do have to caution anyone who is larger than a C cup. The straps are super skinny, which makes them easy to hide, but they might cut into your shoulders.

My final opinion: An awesome bra, extremely comfortable. I recommend it.  Oddly enough it cannot be found on the Canadian La Senza site, so you’ll have to go in store to buy it.  In store they have a few variations of the bra pictured. More colors and a lacey overlay.  It can be found on the La Senza UK Site though.

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