I’m going to call it the "Gisele Bundchen" bra, even though it really is the "Ipex Wireless" bra. It’s from Victoria’s Secret.

Ipex Wireless is a heaven of a bra - it supports but without the pinch. Very superior to most that try to be this way. However, the bra does look better on Giselle than just held up ;) 

Tags: victoria’s secret, gisele bundchen, bra, ipex wireless, support, wireless, advertising